New Hyatt Price Target as Hotel Sector Breaks All-Time Highs
Where are shares of Hyatt, Marriott, Hilton and IHG headed next?
You're reading 0 of 1 free page.
Register to read more or Unlock Pro — 50% Off Ends Soon
You check into a hotel, and the desk clerk tells you that you’ve been upgraded to a suite. He gives you some drink coupons or some bottles of cold water.
That’s a good feeling. It’s nice to be appreciated as a customer.
When you own stocks in the hotel sector, and they are closing in on their targets, that’s also a great feeling. It’s nice to know that money can still be made in sectors that few people are talking about.
Double-Digit Returns
Last June, we focused on the coming surge in the major hotel chains. In the seven months since then, here’s how those picks performed:
-Hyatt Hotels (H) : +25.5%
-Marriott International (MAR) : +22.7%
-InterContinental Hotels Group (IHG): +19%
Unfortunately, we failed to analyze Hilton (HLT) , which has also been a strong performer.
Upgrades Galore in the Sector
Speaking of upgrades, in December, Barclays upgraded Hyatt from Equal Weight to Overweight. In October, Morgan Stanley also gave Hyatt an Overweight rating.
Goldman Sachs upgraded Marriott International from Neutral to Buy in December. Also in December, InterContinental Hotels Group was upgraded from Hold to Buy by Jeffries.
Our June targets have nearly been reached. The good news is that. according to the charts, all of the above names have additional upside ahead. Let’s go to the charts to take a fresh look at Hyatt, Marriott and IHG.
Marriott International
On Thursday, Marriott International closed at an all-time high of $325. The stock continues to trend higher within a bull channel (black diagonal lines).
Marriott shares seem well on their way to our $340 price target, set last June. The stock has provided investors with double-digit returns for three consecutive years; +51.46% in 2023, +23.69% in 2024 and +12.31% in 2025.
Hyatt Hotels Corp.
Shares of Hyatt closed (just shy) of an all-time high on Thursday, and the stock is likely to continue moving higher. That’s because Hyatt has formed an ascending triangle pattern (black lines).
This bullish pattern projects the stock to the $190 area, which exceeds our previous target of $175. This makes $190 our new price target for Hyatt.
InterContinental Hotels Group
IHG reached an all-time high in late December (point A), but recently pulled back to its 50-day moving average (blue). It’s the weakest name in today’s selection, but still remains above its key moving averages, which are rising.
Hilton Worldwide Holdings
Hilton has a chart very similar to that of Marriott. Both stocks are trending higher within a bull channel (black diagonal lines), and both names closed at an all-time high on Thursday.
Bottom Line
With Hyatt, Marriott and Hilton all closing at all-time highs on Thursday, the hospitality sector is quietly becoming a strong performer. Strength in these names is also indicative of economic strength, a good sign as we move into 2026.
At the time of publication, Ponsi was long MAR and H.
