New TJX Price Target After Reminder of Tariff Protections
The retailer's differentiated business model positions it well with increasingly value-driven consumers.
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Apologies, folks, but we’re having some connection difficulties on Thursday. However, we’re managing around it and lifting our TJX TJX price target to $150 from $140, keeping our Two rating intact for now.
We continue to see TJX as well-positioned with consumers feeling the pinch of higher prices and remaining selective and value-driven, even though they will spend where it matters. During the earnings call, management commented that the current quarter is off to a strong start, which, given other retailer earnings this week, implies further market share gains.
On the topic of tariffs, TJX management reminded that around 90% of what it buys is from third parties, taking advantage of closeouts from brands, manufacturers and other retailers, or in some cases, manufacturing overruns. As such, for around 90% of its merchandise, TJX is not the direct importer, and that makes the TJX business model different than most retailers.
That combination sets the company up rather well from a value-driven consumer perspective, especially given the months ahead and reports that other companies, including PepsiCo PEP, Sony SONY, Nikon and others, are planning fresh price increases. Even Apple AAPL is boosting its monthly Apple TV price to $12.99 from $9.99 in the coming weeks.
Our Plan for TJX Shares
With TJX shares giving back some of Wednesday's post-earnings pop, we will be watching the gap in the chart that would be filled near $134, as well as technical support near the 50-day moving average ($126.39). As we move deeper into 2H 2025, toward the holiday shopping season, we would welcome the opportunity to boost the Portfolio’s exposure to TJX shares, but in keeping with our Two rating, we will remain disciplined investors.
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At the time of publication, TheStreet Pro Portfolio was long TJX and APPL.
