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Latest PC Data Shows This Big Tech Holding Winning Market Share

Moving into earnings season, we have an eye out for 2Q 2025 smartphone shipment data.

Chris Versace·Jul 9, 2025, 12:00 PM EDT

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As we get ready for the June quarter earnings deluge, we are reviewing third-party industry data and figures for the quarter, which should provide another helpful yardstick by which we can measure a company’s results. It’s the same line of thinking that we use each month when comparing Costco’s COST revenue report against the corresponding Retail Sales report. 

In this case, we are examining IDC’s findings for the Q2 2025 PC market, with an eye toward what it may tell us about that market.

As we can see in the table above, overall PC shipments rose 6.5% year over year to 68.4 million units during the June quarter. On a sequential basis, that compares to the 63.2 million units shipped in the March quarter, implying a stronger-than-usual pickup. There are likely a few factors driving that quarter-over-quarter increase, including some pull-forward buying due to tariff concerns, but also the shift to AI-PCs and enterprise customers getting ahead of the planned phase-out of Windows 10 later this year.

While IDC was mum about the number of AI PC shipments during the June quarter, we’ll look to see what Gartner and Canalys say about the matter when they publish their findings. We will, of course, be interested in that data given our revenue diversification thesis for Qualcomm QCOM shares.

We’ll also compare those additional insights about market share figures and shipment units, both for the industry as well as Apple AAPL. While the Mac business is a small one at 7% to 8% of revenue, IDC’s findings of 6.2 million shipments in the June quarter, up 21.4% year over year and almost 13% sequentially, is a positive data point.

In addition to keeping our eyes open for Gartner’s PC industry shipment findings, we’ll also be watching for 2Q 2025 industry shipment from Gartner, IDC, and Canalys. Those figures will help firm up quarterly expectations for Apple and Qualcomm as well as Universal Display OLED. Given the magnitude of the smartphone market on the businesses of those three companies, we may revise our respective price targets for those three holdings based on what the aggregate shipment data for the June quarter shows.  

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At the time of publication, TheStreet Pro Portfolio was long COST, QCOM, AAPL and OLED.