Apple’s Expected 2026 New Product Lineup: Key Launches to Watch
From the iPhone 18 and iPhone Fold to M6 MacBook Pro, here are the ones that will matter most, and the non-hardware we want to hear about too.
You're reading 0 of 1 free page.
Register to read more or Unlock Pro — 50% Off Ends Soon
In yesterday’s Pro Portfolio video, we discussed that before too long, CES 2026 will be upon us, and why it could be a catalyst for multiple Portfolio holdings based on what it said about AI,-connected devices, and their network implications.
One holding that touches those areas and will not be at CES is Apple (AAPL) . This is nothing new. As far back as we can remember, Apple has never made an official appearance at CES, preferring instead to focus on its own events. And for what it’s worth, I miss those presentations by Steve Jobs, and I find the ensemble cast ones with Tim Cook as a "carnival barker"/host wanting. But I digress…
Back to the matter at hand, Apple will not be at CES, but it does have a large lineup of expected products coming to market in 2026. Below, we lay out their expected schedule, which could slip, and share some thoughts.
Before we get to it, though, we will remind you that Apple is widely expected to deliver an updated AI-enabled Siri in the first half of 2026. There were a number of headlines about Apple’s lack of AI progress this year, which led it to extend its relationship with Google (GOOGL) to address that shortcoming in what is poised to be a key upgrade, and one that could accelerate the iPhone upgrade cycle.
Second, the list below is for Apple hardware, and while we make a comment about its next set of software platforms, we will be listening closely for new additions to its Services lineup. Even though Services generated 26% of total revenue over the four reported quarters, it accounted for easily more than 40% of Apple’s gross profits. As that business has grown, it has lessened the seasonality associated with the hardware business. We would welcome further progress on that front, and the greater predictability it would mean for cash flow and EPS.
Now, let’s get to those expected products:
Winter-Spring 2026
--iPhone 17e: A19 chip, Center Stage front camera, Dynamic Island
--Base iPad: Updated chip, likely with Apple Intelligence support
--M4 iPad Air: Spec bump upgrade to M4 chip
--AirTag 2: New Ultra Wideband chip with improved range, security upgrades
--MacBook: A-series iPhone chip, fun colors, low cost
--M5 MacBook Air: Same design, but new M5 chip and likely refreshed color options
--MacBook Pro with M5 Pro and Max: 14-inch and 16-inch models with high-end M5 chips
--Apple Studio Display 2: 120Hz ProMotion support, HDR
--Second Mac Display: Two Mac displays are coming, so this might be a new Pro Display XDR
--Apple TV 4K with A17 Pro: Upgraded chip for Apple Intelligence support, possibly built-in camera
--HomePod Touch: Brand new product with 7-inch touch screen, centered around AI Siri
--HomePod mini 2: New chip, audio improvements, and more
A good set of products, but not any one that is going to demonstratively move the Apple revenue needle.
Summer 2026
--M5 Mac mini: M5 and M5 Pro versions with minimal other changes
--M5 Mac Studio: M5 Max option and also a brand new M5 Ultra chip
Nice updates, but when it comes to summer 2026, we’ll be far more interested in what we see in the beta releases for Apple’s next set of software platforms, iOS 27, iPad OS 27, macOS 27, and so on.
Fall 2026
--iPhone 18 Pro: A20 Pro chip, under-display Face ID for a smaller Dynamic Island, C2 modem
--iPhone 18 Pro Max: Bigger battery, variable aperture camera, more
--iPhone Fold / Ultra: Book-style wide design, titanium finish, crease-free display
--AirPods Pro 3 w/ cameras: Built-in cameras to power AI features like visual intelligence
--Apple Watch Series 12: New S-class chip, possibly expanded health sensors, and Touch ID
--Apple Watch Ultra 4: Possibly new health sensors, Touch ID, more
--iPad mini w/ OLED: New A20 Pro chip, OLED display
--M6 MacBook Pro: Major redesign, thinner and lighter, OLED touch-equipped display
Given Apple’s current revenue stream, which includes 50% of total revenue over the last four reported quarters coming from the iPhone, the fall upgrade cycle will continue to carry much weight for the company. What many, including myself, will be waiting to see, especially in person, will be the iPhone Fold, the foldable iPhone that will take it head-to-head with Samsung, Huawei, and others. The price point will be an important factor in consumer adoption, but we also have to wonder what it means for Apple’s iPad mini product offering.
Odds are it’s more important for Apple to keep feeding its largest business than a single product that is part of a group (iPad) that only drives around 7% of Apple’s overall revenue. Remember, this is the company that eventually killed the iPod, which was a very much-loved product that was replaced in form and function by the iPhone. Sound familiar?
One other observation to share is that the iPhone Fold, iPad mini, and the M6 MacBook Pro will extend Apple’s push into organic light-emitting diode displays. While for some this will be like picking a blister that is still healing, when we closed out the Pro Portfolio’s position in Universal Display (OLED) , we did so at $121.20, and the shares have yet to move past that level on a sustained basis.
Meanwhile, we used the proceeds to fund our EPS Diplomats strategy, which is still up multiples of the S&P 500’s corresponding return since we made that move. We were also able to pick up shares of TJX Cos. (TJX) , Palantir (PLTR) , Arista Networks (ANET) , Axon Enterprise (AXON) , and, more recently, Broadcom (AVGO) and Welltower (WELL) using that returned capital.
Would we ever reconsider OLED shares? Possibly, but it would likely require a change in the current management team, which failed to pre-announce the horrible September-quarter results.
But I digressed again. Back to those expected 2026 Apple products.
Others in 2026
--Apple Security Camera: First-party smart home accessory with HomeKit Secure Video tie-in
--Apple Video Doorbell: Face ID could power integration with smart locks
--Apple Glasses / Vision: Pair with iPhone, AI features centered around Siri, and built-in cameras
You’ll notice that these three products are new categories for Apple, and that means there is potential on a few fronts. Apple's move into security cameras and video doorbells would extend its connected home strategy, one that leverages its Apple HomeKit and Home app to deliver a seamless, connected experience. It would also bring it into competition with Google’s partnership with ADT (ADT) , Amazon’s Smart Home offerings that include Ring cameras and doorbells, and Alarm.com (ALRM) , among others.
Apple Glasses would be the company’s entrée into that product category as well, one that Meta (META) has been making headlines with given its position with Essilor Luxottica (ESLOY) and its brands like Ray-Ban and Oakley. Whether it’s the initial iPhone or Apple Watch, Apple doesn’t tend to hit its stride until the third iteration or so, but with Apple Glasses, the price point and user experience will be critical. That means the first step we’ll want to gauge is the usability and experience factors with the expected AI-enabled Siri update coming in H1 2026.
In the coming months, we’ll see how right these expectations are and how awesome this AI-enabled Siri turns out to be. Based on that, we’ll revisit our AAPL rating and price targets as needed.
At the time of publication, TheStreet Pro Portfolio was long AAPL, GOOGL, AMZN, META, TJX, PLTR, ANET, AXON, AVGO and WELL.
